Imagine having access to a pool of hundreds of businesses by just associating with one business? Talk about marketing effectiveness! That's the opportunity partnering with a Coworking space provides. Coworking spaces boast of a cluster of MSMEs who need services like yours on a regular basis and opportunities abound for you as a service provider to sell your services to these MSMEs by structuring the right offer.
Members of a Coworking space have needs for their business and for their lifestyle. Business needs are the typical needs of an SME - HR, Accounting, Legal services, and Communications, amongst others. It's likely that the Coworking operator also needs the same service. Can you structure a win-win for all parties?
For example, accountants and bookkeepers, can partner with Coworking spaces to connect with small businesses and start-ups. Growing companies will inevitably need advice when it comes to tax and financial record-keeping. Some companies in a Coworking Space prefer outsourcing their accounting service while others prefer having one or two accountants do all the work, this is an opportunity for a cloud based accounting service provider. As an accounting firm, you provide your services to members of the Coworking space at a special rate due to volume, and throw in value added services. That might mean organizing a how-to session on the basics of bookkeeping, or offering free tax return consultations. All these make partnerships sustainable and a value add for each party - Member, Coworking Operator and Service Provider.
Service providers can also do barter with members in a Coworking space, and that’s one of the benefits of associating with the diversified community of a typical Coworking space.
At the end of the day it's about market access - exposure to multiple businesses in your target segment is a big deal! After that it's about structuring the right offer and delivering as promised.
Coworking Spaces like Venia Business Hub have great incentives and partnerships service providers can key into. You should follow @VeniaBizHub to connect.
Be sure to attend Nigeria's 1st Coworking Conference to learn more about how you can leverage Coworking to increase your client base, and identify other opportunities within the industry value chain.
The conference holds this Thursday, 27th of July, 2017 at IMAX Theatre, Filmhouse, Lekki Phase 1 from 9am to 4pm. To attend, register on www.coworkingng.co
Hurry, as seats are limited. You can also join the conversation on Twitter, Facebook and Instagram by following the handle @CoworkingNG. See you there!